Disney and Hanesbrands
Hanesbrands Inc. has gotten its Hanes on Mickey. The maker of Hanes and Champion brands has hooked up with the Walt Disney Co. for a 10-year marketing agreement that gives Champion naming rights for the stadium at Disney's Wide World of Sports Complex, has Hanes sponsoring the Rock 'n' Roller Coaster Starring Aerosmith ride at Disney-MGM Studios in Florida, and puts the company's brands and signage throughout Disney properties, including parks, resorts and ESPN Zone restaurants nationwide.
No comments:
Post a Comment